Marketing
Marketing and RetailResearch and Enterprise Coordinator:
Professor David Bennison
E-mail: d.bennison@mmu.ac.uk
The Marketing and Retail Division undertakes a diverse range of research activity. It is guided by the overall principle that work should be rooted very firmly in the “real world” and reflect closely the concerns of groups such as consumers, manufacturers, retailers and other service suppliers, and policy makers.
The major areas of interest are:
● Marketing;
● Retail and supply chain management;
● Consumer behaviour;
● International marketing and retailing;
● Retail location and planning;
● Marketing communications and public relations;
● SME retailing and marketing;
● Critical consumption studies.
Researchers and research interests:
| Dr Ruth Ashford | Perceived risk |
| Catherine Ashworth | On-line retail |
| Cathy Bakewell | Male consumers |
| Dr David Bennison | Retail planning and competition; retail change; place marketing |
| Paul Brook | Sociology of customer service and consumerism |
| Angela Byrne | Masculinity in marketing communications |
| Dr Ian Grime | Strategic marketing and marketing principles |
| Angela Hall | Merchandising |
| Professor Tony Hines | Supply chain management |
| Dr Danny Moss | Public relation management and public affairs |
| John Pal | Retail planning and policy; retail failure |
| Dr Elke Pioch | Retail globalisation, organisational culture |
| Melanie Powell | Public relations and communications |
| Lee Quinn | Market segmentation |
| Ruth Schmidt | Consumer behaviour; SME retailing |
| Dr Jane Tonge | Networks, public relations and SMEs |
| Peter Varley | Leisure and tourism marketing; sociology of consumption and consumer behaviour |
| Professor Gill Wright | Services and quality |
» RIBM Marketing and Retail Membership
